GORTON’S SEAFOOD

A decade of frozen seafood delights. Lucky to have helped grow this brand with product innovation and marketing adaptation. Big thanks to audience insights that helped the creative hit home and send people to the store. Great brand, great clients, killer results.

Recognition:

Creativity Top 5 SXSX Activations

Ad Age Best use of TikTok

Fast Company Feature for merchandising.

SXSW Brand Activation

We helped Gorton’s make its SXSW debut with a shrimp and cocktail party. The two-day event included live cooking demos, a merch drawing, and 16 live-music performances. With the help of dozens of influencers pushing out real-time content on social media channels. Our little shindig saw roughly 3,500 attendees.

CD/CW: Nick Bontaites AD: Abby Peterson CW: Sam Coons AD: Marissa Lang SOCIAL: Alyssa Stevens, Neal Malone, Courtney Marlow

TikTok & Social Influencer

Creator content has been a driving force for this fishing vessel.

CD/CW: Nick Bontaites AD: Abby Peterson SOCIAL: Alyssa Stevens, Neal Malone, Courtney Marlow

Merch

When you have a 200-year-old company that makes fish sticks what’s the strategy for wooing Gen Z? Bucket hats!

Click for : Fast Company Article

CD/CW: Nick Bontaites AD: Abby Peterson SOCIAL: Alyssa Stevens, Neal Malone, Sky Flory

Billboard

Grabbing people’s attention on a highway is easy when you have giant fish sandwiches.

CD/CW: Nick Bontaites CW: Clark Shepard AD: Abby Peterson