SEVA CANADA
LOVE AT FIRST SIGHT.
Roughly, 89% of visually impaired people live in developing countries. We created this campaign for Seva Canada, and to be a part of the solution for this major global issue. We showcased the transformative power of sight restoration to drive awareness and attract new donors. We launched the “Love at First Sight” campaign, featuring beautiful photography captured by Nepali and Tanzanian eye patients. Seva provides community-led eye care programs that prevent blindness and restore sight in some of the most challenging areas with the greatest need in the world. Cameras were sent to Nepal and Tanzania, given directly to patients who had just undergone sight-restoring surgery. We asked just one simple question: “Now that you can see, what do you love most?” Their answers came back not in words, but in photographs — raw, personal, and profoundly moving.
A 55% YoY increase in new donors and lives changed forever.
CD/CW: Nick Bontaites CD/AD: David Onessimo CD/CW: David Register PHOTO: Arush, 7 years old, Nepal, after his vision was restored. PHOTO: Suk Maya, 72, Nepal, after her vision was restored.
Recognition:
AdsOfTheWorld
