People’s United Bank

THERE’S ONLY ONE YOU. LET’S KEEP IT THAT WAY.

In 2019, 627 million records were breached by cybercriminals. People’s United Bank wanted to let consumers know that they now offer a free product that helps protect your family’s identity, credit, and information from digital predators. What better metaphor for our collective anxiety level than a neurotic little animal that spends the majority of its time on the lookout?!  This paranoid pair turned out to be the perfect comedic duo.

CD/CW/AD: Nick Bontaites CD: Steve Connelly AD: Owen Miller AD: Barry Frechette

Recognition:

Ads Of The World

Hatch Awards